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Friday, May 20, 2011

Mailing Labels Without Return Address

I do a lot of thrift store browsing for my Etsy shop selling vintage Pyrex. Through my friend Jenny I've come to know about Scentsy products, another direct selling business. So when I saw a Scentsy warmer at a thrift shop, it caught my eye. The consultant that initially sold it had placed a sticker on the bottom with her information--and a lightbulb went on in my head!

Tagging the products you sell on the underside ensures that each client will be able to reach you, both now with concerns about their order, and years down the line, when they are looking for a replacement part or are ready to place their next order that they couldn't afford in one lump sum.

I had mailing labels made that coordinate with my business card and car door magnet. But rather than containing my return address, I listed my consultant number, my website, email, phone, and even my facebook page! In addition to placing these on the products themselves, I tag each piece of literature I give out, from flyers to catalogs. The labels are small enough to be unobtrusive, but yet clearly readable and eye-catching.

This is great for cash and carry sales as well, letting new contacts with whom you might not have a personal relationship know how to find you.

I've also bought printable Avery labels from an office supply or big box store, and printed up information to get the word out about my facebook and blog pages. These were large, 2x4 in. squares that I affixed to catalogs.

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Self promotion can be as simple as writing things out to let people know. What are your best tips for promoting your business? Please let me know in a comment on this post.

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